It’s simple to be challenged by the ordinary in extraordinary ways. Take, for example, the song of a hummingbird. A melodic message from one of nature’s littlest creations can make you wonder what more lies out there. What’s more to the universe than meets the eye?
And in those moments of pondering, Parandish brings to you answers through artistic storytelling. For the maestros at Parandish, the material becomes words. Furniture becomes a piece novel. Eventually, what starts off as a raw idea, takes the shape of something that gives birth to meaning and purpose in your space - your humble abode.
Like a finely woven string between two distinct materials, Parandish’s work ties different stories from separate timelines into a single, passionately produced piece of art. Your curiosity may be a small entry fee into the imaginative mind palaces of the craftsmen at Parandish.
To each individual that frames a thought around an object, a perception is cradled. Parandish brings soul to this thought with each item in its collection. What once used to be part of a larger narrative - say, a cot lying in an old room seldom frequented by one of its family members - becomes part of a larger narrative in a timeline carefully savaged by Parandish.
In the years to come, the cot’s distinctively smaller pieces and material may turn into a distinct product in its newfound essence.
To Parandish, material is a versatile language. Wood, metal, polish... these are but physical forms of crafting something that takes the shape of a vision. Keeping this philosophy close to heart, the artisans mimic life into their art.
Let’s take a practical example of how Parandish weaves a narrative around projects that are closest to its heart:
Our 'Morning Glory' vintage console spotlights the intricately hand-carved floral designs with a sunflower yellow antique finish, that sparkles up your living ambiance with zeal and positivity.
For a moment, consider your living space as an extension of your everyday thoughts. The conversations, thoughts, and optimism (with a touch of doubt) - everything speaks to you. Now, add zeal to this space that beautifies the way you feel. Parandish would like to be that helping hand.
From a personal stance, Parandish makes a heartfelt attempt at harmonizing and adorning your home into who you can be. However, the maestros also bring in folklore and narratives from time immemorial to modernize the idea of furniture in innovative ways.
For instance, consider how a wall-mounted temple brings to light the ethnicity and artistic brilliance of age-old Rajasthani craftsmanship. A product that nudges every sense of out-of-body experience into believing that the very people who lived through an era are the ones bringing you something of contemporary form and function.
Similarly, many such stories have essentially been nestled in the hearts of those who value culture and tradition. It makes its way into an artistically inclined work ethic, vision, and grandeur of how we do things as creative practitioners. The intricate craftsmanship is seldom about perfectionism. It’s more about telling meaningful stories to the right listeners. At Parandish, we believe in meaningful storytelling.
Coming back to the storytelling roots of Parandish, it’s clear to see how and why they choose to make use of material as their primary narrative-weaving tool. Eventually, it’s a question of venturing into uncharted territories. How far are you willing to take hold of a story? How graceful and transfixing should the stories of your home be?
Another important thing to consider is the everyday lives of those who are willing to tell a story larger than life. With every purchase you make, you're enlightening not just your humble abode, but also the households of those who practice craftsmanship for a living. So, in a heartful attempt at bringing light to contemporary and tactful storytelling, give Parandish a piece of your thought and time. Give art and design storytelling a chance to mystify your home.
And watch, as passion and heart align into a joyful mix of art and design that brings to the senses something worth a thousand spirits: craftsmanship with a pinch of soul.