Creating Something Monumental
“That looks gorgeous... Where is it from?”
Words typically heard during a conversation surrounding Parandish’s craft.
The most endearing monuments across the globe have something in common - a transfixing story. After all, structures built to honour the thought of their creators happen to find meaning in the idea around legacy.
Such is the philosophy around Parandish’s craftsmanship. And, how cleverly the idea of material is made use of. A monumental feat in itself, furniture that leaves Parandish’s workshop builds meaning as it goes.
Meaning, when tied to purpose, is an ever-evolving personality quirk that learns from the stories around it.
Every hand that touches it. A pair of eyes that admire its intricate polish. Every little argument, deeply felt conversation, and feeling of envy surrounding that piece of art. A piece of furniture may just have more soul and carvings to it than a monument built ages ago.
Admirers of art often find themselves transfixed by sights of clever storytelling. Paintings, performances, and several forms of expression find their way into the hearts of connoisseurs and collectors alike.
For a moment, imagine if your furniture could do the same. Visualise how your idea of material would challenge itself into believing that material, in its authentic self, can exist beyond the bounds of tangible things.
For every museum you’ve walked into, the history of every object tells a story that adds value to your visit. This is where Parandish cradles its vision. Parandish tries to bring a pinch of the soul into every piece of furniture it crafts. A chair that inspires not just a, “Who sat here?” but “Where did this come from?”